Lucky Berry® Family

Lucky Berry® Family

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Urban Gardening with Lucky Berry® plants

Lucky Berry® Family

Lucky Berry® Family

Urban gardening with Lucky Berry® plants

More and more people are reclaiming urban spaces and revitalising them with their favourite plants. Roofs are transformed into flowering meadows, tomatoes can be picked on the 5th floor while potatoes are harvested in the paved courtyard. Today, the growing popularity of urban gardening also goes hand in hand with the wish to grow one's own fruits and vegetables, not to mention increased environmental awareness. Things are getting increasingly green in cities. The plants with the Lucky Berry® label are particularly suitable for urban gardening.

An abundant, long-lasting supply of healthy snacks is provided by the 4-month blueberry (Vaccinium), strawberries (Fragaria), raspberries (Rubus idaeus), blackberries (Rubus fruticosus) and figs (Ficus) with the Lucky Berry® label. This trio makes perfect potted plants on patios or balconies and also earn points with their health-promoting qualities. In particular, the concept draws on growing awareness for the importance of nutrition. Whether on roof terraces, in courtyards or your own balcony, the varieties of the Lucky Berry® concept offer non-stop fresh snacks for four months straight. Thanks to their recurrent blossoms, the plants not only offer us a high ornamental value, but are also a popular food source for bees and insects.

Consumers who follow this trend are informed about the Lucky Berry® shrubs every year in content published in garden, women's', living and lifestyle magazines as well as by bloggers clearly demonstrating the ongoing trend towards growing snack fruit on terraces and balconies.

The Covid-19 pandemic has also further boosted demand for more home-grown produce. Since then, your own garden, terrace or balcony have gained significant and lasting importance.

At the point of sale, the urban gardening theme is recreated with wood crates exuding the character of a rustic market stand. As a testimonial, a small blond boy in jeans with a flat cap serves as the campaign's central element. Another eye-catcher: the coloured pots in vibrant blue, brilliant red and loud pink. The striking lettering on the 4.6-litre pots is easily recognisable. Informative labels also provide customers with detailed nutritional information for the individual plants. The nutritional values of the berries were determined in an independent lab and are provided on the relevant label. For optimal presentation in the sales area, extensive, uniform advertising materials such as banners and folders will be provided; an individual product website will also provide end consumers with a wealth of information.

More information available at: www.lucky-berry.de